6-8 February: VIII edition of Picture Italy &Co.

Again Picture Italy &Co. aims at the international market as the leading trade fair in Italy Made in Italy for fashion underwear for women and men of all ages.

There is also the participation of foreign exhibitors each from France, Spain, Germany, Belgium, Switzerland, Slovenia, Latvia and Austria.

In total 230 i brands, among the most prestigious in the national and international, in this eighth edition (of which the 30% are foreign).

More and more, In fact, for entrepreneurs who choose Picture Italy &Co. as an ideal platform to launch new projects and affirm their identity in the world market, generating business.

Protagonist, always eats, the appointment "fashion" with daily fashion shows fashion collective. On the catwalk parade garments and accessories underwear-lingerie perfectly in tune with the latest fashion trends: the varied styles of underwear tomorrow to the new currents luxury. The type of products on display is high-end, medium-high.

Also confirmed in the program of this year the Gala "Stars dell'Intimo", the competition organized by Linea Intima to enhance the independent retail sector underwear fashion, swimwear and hosiery as well as to highlight the new stores from the impression more "cross" to the Ready-to-wear.

In line with the evolution of network communication, Picture Italy &Co. faces in the world of "Authors on line", appointing, first, its own official blogger. It is Cristina Lodi 2 Fashion Sisters (http://www.2fashionsisters.com), already official blogger Mare d'Amare edition 2014.

Also this year, the Chamber of Commerce of Pistoia, organizer of the event, has fielded an intense internationalization strategy that has focused, with invitations and hospitality, to increase the participation of foreign buyers from the following countries: Saudi Arabia, Austria, Belgium, Cyprus, France, Germany, Greece, England, Kuwait, Lebanon, Lithuania, Poland, Portugal, Czech Republic, Russia, Spain, Turkey, Ukraine.

Always elegant in its concept and furnishings, Picture Italy &Co. continues to establish itself as the "living room" of the fairs, ideal to visit for time and space. To confirm that the sample interviewed between 6.500 visitors last year. And also for the edition 2015 a firmare l’impronta “green” della fiera è il Distretto Rurale Vivastico Ornamentale di Pistoia che collabora ormai da anni con l’ente organizzatore alla fornitura delle piante ornamentali.

A fine 2014 il settore della produzione della biancheria intima e della lingerie contavs in Italia 1.875 imprese attive, with a total staff of about 16.300 Unit.

La regione con il maggior numero di imprese è la Lombardia (442 companies that make up the 23,6% of the total Italian) follow Puglia (392 businesses, 20,9%), Campania (183 businesses, 9,8%), Veneto (140 businesses, 7,5%) and Tuscany (134 businesses, 7,1%). The province of Pistoia 39 active companies is the 2,1% of the total Italian.

In 2014 the sector nationally contracted in the number of businesses approximately one -18,1%.

La diminuzione del numero di imprese è stata generalizzata in tutto il territorio nazionale anche se tra le regioni dove è maggiormente concentrato il fenomeno il dato più negativo lo manifestano la Puglia (-21,1%) and Emilia Romagna (-27,1%).

La Toscana subisce una flessione del 16,3%, Lombardy's 18%, la Campania solo dello 0,5%. Compared to 31.12.2013 the decline in the complex amounted to -1,6%. The weight of the value of exports of this sector is still considerable.

In the first 10 months of 2014 a livello nazionale sono state esportate merci per un valore di quasi 2.392 million euros, with a change of increase over the same period of 2013 equal to +6,1%.

The trade balance in this area which traditionally is negative, confirms the increase in the weight of exports over imports in recent 3 years.

If in the first 10 months of 2011 exports constituted the 75,3% dell’import, in the same range of 2013 it rose to represent its 91,2%, and in 2014 fell slightly and is equal to 90% about. This is important because, although in 2014 le importazioni hanno continuato a crescere (+8,6%), the value of exports was likely to confirm the reduction in the spread import export.

The countries where most are directed flows and exports are mainly European (In addition the 79,3%, with an increase in the last year of the 3,8%).

The distribution for the main European partners is as follows:
France (11,9% of total exports, a decrease of 4,1%);
Germany (9,9% of total exports, an increase of 6,4%);
Spain (8,2% del totale esportato con un aumento del 4,1%);
United Kingdom (7,7% of total exports, an increase of 10,2%);
Switzerland (6,3% of total exports, an increase of 13,1%);
Russia (5,4% of total exports, a decrease of 11,3%);

Remarkable also exports to the United States (4,4% of total exports, an increase of 12,5%).

Increase exports to Asia that collects 13,8% of total exports, an increase in 2014 equal to +21,3%, in the Middle East (+3,7%) and in total America (+8,3%), while undergoing a slight decrease in Africa (-0,2%).

On the catwalks parades a refined woman and the same time convenient, able to enhance her femininity to perfection.

Lycra fabrics and printed satin, often patterned pin-up style, approach "brazen" next to lace and silks in a game of contrasts.

There are even references to rock that oppose lingerie by romantic details such as floral prints and butterfly.

Intriguing and saucy, sensual and concrete: this is the leitmotif of the woman who wants to feel glamorous even in a simple outfit consists of t-shirts and jeans.

The color palette of 'lingerie 2016 choose shades that pass dall'intramontabile black, I contrasti tonal, blue variety, powder, red, and camel.

Do not miss the burlesque style lingerie, with references to '30s fashion, coordinated with intimate, characterized by fringes, charleston style and then again transparencies alternating effects lurex, for a sexy lingerie and sensual.

Bras have cuts and soft lines almost nonexistent. The briefs are low even for the version of "man".

The line homewear instead proposes pajamas jersey, modelli di vestaglia in stile maschile e maglie oversize per calde serate fashion per una comodità “di stile” anche a casa.

Fun and color also predominate in the proposals of fashion hosiery.

Especially for men are designed in addition to classic and always stylish socks monochrome, many models with colorful patterns, checked, stripes and polka dots to meet life with lightness and joy.

Read more www.immagineitalia.org

Michael Lattanzi

By the number 50 - Year II 04/02/2015