Fipe-Confcommercio TripAdvisor Agreement and against the deviations of the Web

For the President of Confcommercio Florence Jacopo De Ria "Made in Italy the term evokes the great excellence of our territory. A wealth of resources and creativity that sometimes we risk not adequately enhance. That is why today more than ever it is essential to master the new media. Il web 2.0 can bring added value to our businesses, especially those working in the tourism and hospitality sector ".

With these words he opened the event "Italy Award at the Table – Personality of the Year ", a big party organized by Italy at the Table, Fipe Confcommercio and Florence which was held at the hotel Baglioni.

The day began with a talk show titled "The restoration of guides and reviews online", moderated by the Director of TG2 Marcello Masi, and introduced by the president of Confcommercio Florence Jacopo De Ria, which saw the participation of the deputy chairman Aldo Fipe Cursano, Alberto Lupini of Italy at the Table, Luigi Cremona, Italy Touring and spokesman TripAdvisor Valentina Four.

At the end of, to the presentation of the historic agreement that unites Fipe-Confcommercio and TripAdvisor for the social network is being used properly and is therefore an important means to enhance the traditions of Italian.

For Cursano "after fierce fighting, we decided to start a collaboration in order to safeguard the quality of Italian and disadvantaging misuses the web. Yup, because often you can hide behind the anonymity also bad faith ".

TripAdvisor fipe and "fight then the deviations of the market and give value to those working properly", investing on the one hand on the awareness of users and the other trying to verify the reliability of certigiudizi that appear suspicious.

Un lavoro delicato per un grande progetto la cui sperimentazione partirà proprio dalla Toscana, region that first raised his voice against certain distortions of the web.

Michael Lattanzi

By the number 8 – The Year of 05/03/2014